Babies are born gifted with an innocence that is pure and honest. Babies are dependent on others for their care and nurturing. Positive transition from this age of innocence is dependent upon the love, support and positive affirmation from their caregivers. Brimi’s premise is that beauty begins from the day you are born and that is where we start the positive affirmations of self-love and acceptance. Babies are too young to understand these concepts but it’s important that they receive them from their caregivers. We love our little ones and feel that they all deserve to know early on just how beautiful and special they are.